Negotiation
The Three Schools of Negotiation
Seven lessons comparing listening, interests and perception in everyday negotiation.
7 lessons · Available in the app
Explore this pathCurated path · Available on iPhone
Introduction to Sales
Seven days on what sales actually is, for someone who has never sold anything and isn't sure they want to.
Inside this path
A little more understanding.
Most people who think they hate sales are reacting to a specific version of sales that almost no one good at it actually does. This path is for the curious person who has never sold professionally but suspects they probably should know how. Seven days. One idea each day. By the end you'll have a working picture of what sales is, why it matters even for people who don't have "sales" in their job title, and a few small moves you can use this week.
Available now in Catalyst for iPhone. Open the app to see current access and subscription options.
Where the path begins · Lesson 01
What Sales Actually Is
Why most people misunderstand sales, and what it really is once you strip the bad version away.
The full lesson text and narrated audio are available in the Catalyst app.
One idea at a time.
In sequence.
See the 7-lesson outline
What Sales Actually Is
Why most people misunderstand sales, and what it really is once you strip the bad version away.
The Customer Has a Problem
What every sale is actually about — and why getting clear on it is the first move.
Ask, Don't Tell
The specific kinds of questions good salespeople ask — and the research that showed the techniques everyone was taught actively destroy big deals.
Listen for What They Don't Say
The harder half of sales listening — the things the buyer hints at but doesn't state directly.
The Honest No
When the answer is no, and why good salespeople welcome the no instead of fighting it.
Trust Before Transaction
Why the long game beats the short game in sales — and what specifically builds trust over time.
The Conversation You're Already In
Pulling the path together — what you now know, and where to go from here.
Keep exploring
Another question to follow.
Communication
Introduction to Communication
Seven days on the small moves that decide whether your difficult conversations go well or go badly, for the adult who has never been taught them.
7 lessons · Available in the app
Explore this path
Finance
Introduction to Financial Independence
Understand what your life costs, how saving changes your options, and how to plan beyond the next payslip.
7 lessons · Available in the app
Explore this pathBring your own curiosity
You can generate your own paths.
A subject, a situation or a question. Shape a sequence of lessons around what you want to understand.
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